Marketing Workshops for Local Food with Valentina Escobar-Gonzalez

June 5, 2024 @ 9:00AM   ~&~    June 27, 2024 @ 12:00PM


You can boost sales and customer engagement this summer season! Attend one or two fun, free, virtual workshops specifically for local food vendors and farmers. If you sell directly to the public and community and want to learn how to do social media, then this is for you. Instagram will be the focus, as Instagram is getting more engagement from customers and growing at a faster user rate. Whereas Facebook is important, Instagram is where more and more customers are turning to engage with YOU.


These workshops are supported by funding from the USDA Agricultural Marketing Service under an RFSP grant award.

101: This workshop will be a basic overview of what everyone would need to successfully run an instagram business page in less than an hour. It will cover briefly hashtags, stories, and geotagging your location leaving you ready to tackle on this platform.

202: This workshop will build on the 101 workshop but dedicate more time in the strategy behind the hashtags, stories, and content creation whether it is for reels, videos, or carousels.

Valentina is a seasoned marketer, social media strategist, serial learner, speaker, and marketing educator living in the Tricities, TN. Specializing in helping individuals and their businesses build authentic connections with their social media to boost customer relations and create a strong, purposeful community online. She also deeply understands digital content, social media platforms, social listening practices, and digital marketing strategies, with over 10 years of experience in the world of social media. As a co-author of the book, “The Most Amazing Marketing Book Ever,” she collaborated with over 35 fellow marketers to give you their combined top strategies for 2023 and beyond. he has been featured in multiple podcasts available on her website and has won several prestigious awards throughout her marketing career.